Brand Strategy & Branding

You need to fight for your Brand

How to build a lasting Brand in a world fixated by tactics and short term measurables? It’s a question that needs to be answered from the heart and true to what you are passionate about. I believe it begins with your Fight and in this article I outline 5 questions to help you uncover what…

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Humans build Brands – not Machines!

Yes, we’re still needed 🙂 Human Centric marketing is how we build Brands – now and into the future. Microsoft CEO Satya Nadella , at the World Economic Forum earlier this year, said ‘Ultimately, it’s not going to be about human vs. machine. Microsoft is designing systems to assist humanity” How to assist humanity ?…

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