The Play A Bigger Game 2018 Mastermind

Six month program to help you get out of your own way and play a bigger game

Application Only.

SUSTAINABLE GROWTH COMES FROM MARKETING LEADERSHIP - YOUR LEADERSHIP!

You've got your business started and you're generating regular revenues. It's time to connect with a small group of like minded and like hearted bees who want personalised, advice from someone who’s been there and done that. Perhaps, you’ve already invested in your own learning and development and now you are ready to step up and play a bigger game. Once a month, we come together, challenge our business models (and thinking) and learn a whole market led, customer centric integrated approach to achieve our outcomes- profitably and sustainably.

Businesses who engage in the right mentors survive more than five years — double the rate of non-mentored businesses over same period. Even three hours of mentoring has been shown to achieve higher revenues and increased business growth.

As your business grows,it can be a struggle to keep up and it's your leadership that makes the biggest difference. The 'Play a Bigger Game' mastermind makes sure you have all the strategies you need in place to stop playing small so that you reach your full potential.

THE MASTERMIND PROGRAM IS BUILT ON THE COMPELLING TRUTHS OF YOUR BRAND, IGNITING MINDFUL SHIFTS IN YOURSELF AND HOW OTHERS SEE YOUR BUSINESS. YOU'LL LEAD WITH HEART WHILE BUILDING A MORE PURPOSEFUL AND IMPACTFUL BUSINESS - THAT MATTERS.

HERE ARE SOME OF THE THINGS YOU’LL LEARN:

01 WHY

How to get a clear and bold vision, driven by purpose and with shared values.
How to flourish in your business growth.
How to set your vision ten years from now.
Start with your fight - how you'll make a difference
What is Scale anyway! Or, one north star metric. We talk about measurable goals.

Your Brand must have purpose

02 GROWTH OPTIONS

Learn the Four ways to grow any business
How to effectively target high value sources of growth.
How to tap into the macro trends not Fads.
Identify your competitive, direct and indirect landscape.
How you can change the rules by using the Truths of your industry, challenge or change them.

Get ahead of the curve. be the disruptor not the disrupted

03 WALK IN YOUR CUSTOMER’S SHOES

Competitive advantage comes from the knowledge you have of the people you want to serve.
Fall in love with their problem - the unspoken as well as the spoken.
How to be BOLD and lead ahead of the pack to discover needs that haven’t yet been met.
How the mind works. How to understand the mind and motives of your market so that you can give them what they want.
Align your purpose and sweet spot — where you’ll thrive.

Understanding & connecting with people

04 MASTER STRATEGIES

Finding the right repeatable model and right roll out strategy - for you.
How to balance speed, scale and still achieve customer intimacy.
What’s your One Bold Stroke.
Where can you make the greatest impact to speed up growth

What's your game plan - high impact growth

05 BRAND POSITIONING IS A BATTLE OF PERCEPTION

Why it’s important to form an emotional bond and build a standout Brand that is authentic, relevant and vibrant.
How to use Brand archetypes to define your character and express your voice.
How to craft your Battle Cry or Manifesto
How to presell not cold sell.
Now let’s get some attention — you are a thought leader — it’s time to publicly make your mark.
Learn how to build business with soul and heart creating experiences that insulate you against any competitor.
Master the numbers that count in relationships; retention, loyalty, referral and advocacy

Mindspace before marketshare

06 IT’S ABOUT THE WHOLE BUSINESS - INSIDE AND OUT

Leaders understand what change they want to make & why. And how they'll mobilize their business to achieve their goals.
Learn how businesses that relentlessly know and live their values are something special and worth paying more for.
Define the interconnected eco system - inside and out - to develop your culture, brand and strategies.
Unpick your cultural code & write one that will elevate and support your brand
How to become a sought-after influencer, as well as leveraging those who have influence.
Storytelling to inspire care and systems to empower people who deliver.

Insanely great experiences

Sarah is a great visionary who combines real been there and done that experience. She's an empathetic, grounded and imaginative leader who starts with purpose and values and gets things done. Monica Brewer

Sarah was just what my business needed. Clear, direct, insightful and knowledgeable about all things marketing, Sarah helped take me from 'haven't got a clue' to planned, focused, and understanding of what marketing means to me and my business. Emma Ellice Flint

Sarah's strategic and human focused advice in the world of marketing and business is formidable. For me she's the best in the business. Andrew Cochrane

The journey together to transform my own way of speaking and thinking about my business and also to transform my whole brand to what it needs to be at this time, has been a lot of magnificent. KIrana Haag

LEADERS UNDERSTAND WHAT CHANGE THEY WANT TO MAKE & WHY.
AND HOW THEY'LL MOBILIZE THEIR BUSINESS TO ACHIEVE THEIR GOALS

BONUS!

Exclusive access to my little black book and marketing eco system of amazing partners I work with to get things done. Experts in marketing automation, sales funnels, sales success strategies, systemizing, copywriters, graphic designers and web developers and more. Some of whom you’ll get to meet over the course of the program!

With limited positions, available.

STOP SECOND GUESSING YOURSELF
ND BOOK A QUICK HIT SESSION

... with coffee of course.

Sarah is the right marketer and mentor for you if you want someone to hit the ground running (because you haven't got a lot of time) to 'get who you are' real quick, she has years of top end marketing experience not just for the biggest brands but also the smaller ones, and will get it right first time with you and your company. Marina J

Working with Sarah has been game-changing. Her understanding of, and wisdom in, the marketing world is unparalleled. Rebecca Saunders

Working with Sarah has given me the support; guidance and advice I’ve needed to further grow my business. Debra Sinclair

Sarah is a rare blend of marketing genius and entrepreneurial flair. She can see the possibilities inside you( even when you can't) and then gives you the practical tools & support to make those ideas come to life. Rosemary Barclay

Highly motivating and energizing mentor that really listens and gets you! Revive Australia

Sarah has an uncanny knack of getting to the nub of those niggly small business challenges quickly. She is hands down the best marketing mentor out there. Max Kitchen